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Verbatim - Australia's No.1 Brand in CDR and DVD R

Santa Clara Consulting Group last month identified Verbatim as Australia's leading supplier of recordable CD and DVD media.

Verbatim are pleased to announce that Santa Clara Consulting Group (SCCG), an independent research firm, has identified Verbatim/MCC as the leading supplier of recordable CD and DVD media in Australia. The SCCG report on 2010 Australian unit shipments shows Verbatim achieved its Number One Australian position with 29.2 percent of the CD-R market and 27.4 percent of the recordable DVD market. Verbatim brand media is marketed in North America, Europe and Asia Pacific.

Verbatim/MCC’s Australian dominance in the recordable CD and DVD media markets can be attributed to a number of factors, including the ability to combine high reliability, stability and longevity with high performance and broad compatibility.

To achieve these characteristics, MCC and Verbatim pioneered the development of a patented AZO dye for the recording layer of optical media. AZO technology maintains the best recording compatibility with drives from all the leading hardware suppliers over a wide range of recording speeds.

Verbatim has a proven track record of being first to market with the fastest speeds and latest technologies in the optical media sector such as higher-speed media, double-layer discs and product differentiators such as VideoGard(TM) hard coat technology (called HardCoat ScratchGuard in Europe).

A SCCG report into Australia's USB Flash Shares has also identified Verbatim as Australia's No.3 provider of USB Flash Drives with a market share of 15.3%, up 6.7% from 2009.

To maintain its leadership position, Verbatim/MKM will continue to develop advanced and innovative storage solutions for the future, including the most complete line of Blu-ray Disc products on the market and unique products in the USB and Hard Drive Markets.

About Verbatim

Since 1969, Verbatim has been shaping the development of data storage technology – from Floppy Disks and Magneto-Optical storage media, CD and DVD formats to the latest High Definition media Blu-ray. Moreover, Verbatim offers high quality products in the field of Portable USB Drives, Flash Memory Cards and External Hard Drives in 2.5“ Portable and 3.5" Desktop Formats as well as a broad variety of computer Accessories. Verbatim is a subsidiary of Mitsubishi Chemical Group and benefits from the outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market. Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim’s products, which have been the winners of numerous international comparative tests. The company is the worldwide market leader for Optical Media.

For more information, contact:

Verbatim Australia at 6 Weir Street, Glen Iris. VIC 3146,
t. (03) 9823-0999
f. (03) 9824-7011
or visit www.verbatim.com.au

Press Contacts
Elaine Salt - Marketing Coordinator
Vanessa Taylor - Marketing Coordinator