Memories That Last a Lifetime?

10 January 2025

Protect Your Digital Memories with the 3-2-1 Backup Strategy

Just returned from holidays with a myriad of photos on your phone or digital camera? In today’s digital age, our memories are more precious than ever. From holiday snaps to home videos-  preserving those unforgettable moments is crucial. But with hardware failures, accidental deletions, or even cyber threats lurking, safeguarding your digital memories requires more than just hope—it demands a robust backup plan. 

Can you believe that 20% of people admit to never having backed up their important files and photos, and more than 1-in-4 people backup less than once per year? 

If you are looking for a simple yet effective method of backing up and protecting your personal photos, videos and documents, try following the 3-2-1 backup strategy.

What is the 3-2-1 Backup Strategy?

Keep at least three copies of your data.

This includes the original file and two backups.

Store the copies on two different types of storage media.

Diversifying storage options minimises the risk of data loss.

Keep one copy
off-site.

This ensures your data is safe from local disasters, like fires or floods.

Implementing the 3-2-1 Strategy with Verbatim Products

Verbatim offers a range of reliable and innovative storage solutions that make implementing the 3-2-1 strategy seamless. Here’s how you can use Verbatim data storage products to protect your digital memories:

Step 1: Create Multiple Backups

Start by creating two additional copies of your important data. The Plectra USB-C Drive is an excellent portable option for your first backup. With its sleek design, modern USB-C connectivity and high-speed performance, it’s perfect for everyday use—Anywhere. Everyday.

Step 2: Use Different Storage Media

For the second backup, diversify with Verbatim’s Pocket SSD Drive. Its compact size and robust performance make it ideal for storing large amounts of data securely. Unlike traditional hard drives, SSDs are less prone to mechanical failure, adding an extra layer of reliability.

Another excellent backup option is Verbatim’s M-Disc Media. Designed for long-term archiving, M-Disc Blu-rays can last up to 1,000 years, making them perfect for safeguarding precious memories like family photos and videos. Pair them with Verbatim’s Ultra HD 4K External Slimline Blu-ray Writer to create durable backups that stand the test of time.

Step 3: Store One Copy Off-Site

Once you’ve created your backups, store one copy in a separate location. You can keep the M-Disc backups at a family member’s home or a secure safety deposit box. For added convenience, consider using cloud storage in conjunction with physical media for off-site redundancy.

Why Choose Verbatim?

For over 50 years, Verbatim has been a trusted name in data storage. Their products are engineered for durability, reliability, and performance, ensuring your memories are well-protected. Whether you’re using the latest Plectra USB-C Drive or archiving with M-Disc Media, Verbatim offers data storage solutions you can depend on—Anywhere. Everyday.

Start Protecting Your Memories Today

Your digital memories deserve the best protection. By following the 3-2-1 backup strategy and leveraging Verbatim’s modern storage solutions, you can rest easy knowing your precious files are safe, no matter what. Don’t wait for the unthinkable to happen- follow the 3-2-1 backup plan today and protect your memories for the ultimate peace of mind.

Written by Vanessa Taylor on January, 10 2025
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