Brand Evolution

As from June 2024, Verbatim will be using a new logo and branding on all marketing touchpoints. Our new logo is designed to be modern, clean, and highly legible across all digital platforms. Alongside the wordmark is the new ‘vision’ symbol, a contemporary interpretation of our iconic ‘V.’ Inspired by the concept of ‘wings,’ it combines sharp edges and soft curves to convey movement and energy. The colour scheme has transitioned from the traditional red and blue of the previous Verbatim logo to a warm coral red. This new colour not only modernizes our brand but is also optimized for digital use, enhancing its appeal and functionality.

Accompanying our brand mark, is the new tagline: ‘Anywhere. Everyday.’ This encapsulates the essence of Verbatim’s product offerings, fostering a positive connection to our consumers’ daily lives. By emphasizing reliability and trust, we reinforce our commitment to being an integral part of our customers’ everyday experiences.

Our Story

For more than 50 years, we have gone beyond data storage and aimed to build a future that seamlessly integrates trusted technology in ways that improve how people everywhere live, work and play. Verbatim first made its name as a pioneer in the development of floppy disks and optical media technology that changed the way people store and exchange data.

We have drawn upon that technological legacy to develop an extensive selection of data storage devices, mobile accessories, computer peripherals, gaming solutions, 3D printing materials and LED lighting technology. All of these product lines are renowned throughout their industries for exceptional quality, performance and reliability. Today, we continuously reach toward the potential of tomorrow. By partnering with other technology leaders, we are developing and introducing products you can count on, no matter what you’re doing, no matter where you are.

Our Proposition

Life works better with Verbatim, no matter what you’re doing, no matter where you are. Now you can go further, stay out longer and do
even more because our products are everyday essentials that have always got you covered.

our mission

Providing peace of mind with trusted technology.

our vision

Driving sustainable growth by leveraging our global resources, delivering quality products and satisfying customer needs everywhere.

our values

trust

Trust is core to our existence. We deliver a quality experience every time.

ethics & integrity

Acting ethically and with integrity has always been, and always will be, fundamental to how we operate.

sustainability

Striving to meet social, ethical, and environmental sustainability in our operations.

respect for the individual

We show respect and promote equality, diversity & inclusion for all.

positive workplace culture

We encourage collaboration, innovation, initiative, and sense of belonging.

client value creation

We seek to build long-term trusted relationships with our customers by delivering value.

lifetime learning

We continuously explore, learn, and grow. As a company of lifelong learners, we are passionately finding ways to improve and bring the best to our customers and partners.